Who Is Right for the Program
This program is appropriate for senior executives, entrepreneurs, and marketing professionals who are responsible for developing and implementing marketing strategies, both domestically and globally. It is appropriate for Chinese companies, as well as organizations that seek to conduct business in China. Marketing leaders and senior executives from both entrepreneurial and Chinese state-owned enterprises are invited to apply.
Titles may include:
- Chief executive officer
- Founder
- Chief strategy officer
- Chief marketing officer
- Vice president
- Director of marketing
- Director of branding
- Director of product/service development
- Brand manager
- Marketing manager
- Portfolio manager