What You Can Expect
The program provides a new perspective on analyzing and assessing marketing activities that bolster organizational performance. Via classroom discussions, problem solving, and analysis of real-life marketing situations across firms and industries, you will examine the core elements of a disciplined marketing strategy that drives quality and sustains growth. With a focus on building and growing long-term customer relationships, this offering improves your ability to:
- Develop a broader and more in-depth view of strategic marketing
- Align the organization to promote and support growth initiatives
- Develop an integrated process to manage customer relationships
- Identify key cultural distinctions that affect country-specific marketing initiatives
- Explore how companies are winning through customer-focused strategies
- Understand your competition's strengths and weaknesses
- Develop and implement effective domestic and international marketing programs
How Will My Organization Benefit?
This program provides examples of the best marketing strategies worldwide and guidance on tailoring those practices to a dynamic Chinese market and across Asia. You will leave the program with a deeper and broader understanding of how to lead your organization to greater marketing success. Going far beyond the basic transmission of skills and theories, this leadership development program offers applicable lessons and practical takeaways that can be implemented successfully within your organization through a dynamic learning model that can be implemented successfully within your organization. You will acquire a fresh perspective on global business from our groundbreaking curriculum, world-renowned faculty, and an accomplished group of elite peers from around the world.