Marketing Strategies for Profitable Growth – China

The information below is based on the program offered in 2013, and does not reflect potential changes to faculty and course content for the 2014 course.

Meet the Program Faculty

Marketing Strategies for Profitable Growth—China is taught by renowned faculty members from Harvard Business School and Fudan University, who are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and leaders on international business and management issues. Representing various disciplines, they remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. By leveraging their business expertise and field-based research, they create new knowledge and enduring concepts that shape the practice of management around the world.

Core Faculty

    John A. Deighton, Harold M. Brierley Professor of Business Administration. Member of the Marketing Unit; and faculty chair of "Marketing Strategies for Profitable Growth—China."

    John T. Gourville, Albert J. Weatherhead, Jr. Professor of Business Administration. Member of the Marketing Unit; and faculty chair of "Strategic Marketing Management."

    Jiang Qingyun, Professor and Chairman of Marketing department, School of Management at Fudan University.