Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help executives meet this challenge, Harvard Business School (HBS) Executive Education has partnered with the School of Management, Fudan University in Shanghai to offer Marketing Strategies for Profitable Growth—China, a program that focuses on the critical marketing components required to compete both in China and globally. Engaged in a dynamic learning experience, you will explore leading marketing practices from around the world that can be applied to create and sustain competitive advantage in Asia and beyond.
Marketing Strategies for Profitable Growth—China focuses on the keys to creating and maintaining customer relationships in order to sustain profitable growth. You will learn how to identify and segment customer groups, improve customer acquisition and retention rates, manage product portfolios, build quality brands, enhance sales and distribution efforts, and effectively expand into new markets.
With an eye on the issues that are critical to marketing in China, the outstanding faculty team examines successful marketing practices as well as the mistakes that have derailed companies in China and across the globe. Through structured discussions, interactive case studies, and in-depth analyses, you will gain actionable lessons and tools for growing long-term customer relationships.
This leadership training program is designed for senior executives, entrepreneurs, and marketing professionals of large established companies who are responsible for developing and implementing marketing strategies, both domestically and globally. It is appropriate for Chinese domestic companies, Chinese companies looking to expand regionally and globally, and multinational companies seeking to increase their presence in China and Asia.
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.