To succeed in China's rapidly evolving marketplace, companies need sustainable marketing strategies and innovative ways to build and nurture long-term customer relationships. Marketing Strategies for Profitable Growth—China program focuses on helping executives develop their businesses in China. It aims to introduce executives from various backgrounds to develop a broader view of marketing strategy and tactics, align the organization to promote and support growth initiatives, and develop an integrated customer relationship process. You will gain strategic insight into how companies are utilizing product-marketing focused strategies and winning through building a customer-centric culture. This program is offered in partnership with the School of Management, Fudan University, and takes place at the Harvard Center Shanghai.
Focused on building China-based businesses, the program introduces executives from a variety of backgrounds to the principles of designing and executing an effective marketing strategy that fosters stronger customer relationships. You will learn how to identify and segment customer groups, deliver great customer service, manage product portfolios, build quality brands, enhance sales and distribution efforts, and effectively expand into new markets.
With an eye on the issues critical to marketing in China, the outstanding faculty team examines successful marketing practices as well as mistakes that have derailed companies in China and across the globe. Through structured discussions, interactive case studies, and in-depth analyses, you will gain broader perspective and practical tools for growing customer relationships.
This leadership training program is suitable for managers, executives, and entrepreneurs at successful, established organizations who are responsible for developing and implementing marketing strategies in China. It is appropriate for professionals in consumer-product, technology, and manufacturing organizations. Leaders from Chinese private-owned and state-owned enterprises and multinationals seeking to expand their businesses in China are invited to apply.
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.