Effective Strategies for Media Companies Leading in Turbulent Environments

The 2009 program will be held in California. The program will be offered on the HBS Campus in 2010. The information below is based on the program offered in 2008, and does not reflect potential changes to faculty and course content for the 2010 course.

What You Can Expect

Effective Strategies for Media Companies brings together business-side executives, technology specialists, and legal professionals—key experts in crafting effective solutions—to address the major issues facing media companies today.

After analyzing and debating the critical challenges posed by emerging changes in technology and in consumer habits, you will explore how to exploit these new trends. Specifically, you will craft and implement successful strategies, and then examine the organizational changes required to execute these new business models amid profound and continuous industry transformation.

How Will My Organization Benefit?

Executive Education programs at Harvard Business School are a significant investment for both you and your organization. Going far beyond the basic transmission of skills and theories, each leadership development program provides applicable lessons in the classroom that can be implemented successfully within your organization. You will acquire a fresh perspective on global business from our groundbreaking curriculum, world-renowned faculty, and an accomplished group of elite peers from around the world.

"I wanted insight into how our business can take advantage of opportunities provided by modern technology—especially in a downturn, when customers can easily move to other platforms and new competitors can appear from anywhere. This was short program, but we covered a tremendous amount of ground quickly and efficiently. The strategy session was without question the most valuable for me, as it provided insight into how both major players and lesser-known companies have won or lost based on their strategic decisions. This session also provided the opportunity to examine wider trends affecting our industry as well as the critical importance of setting strategic priorities. Another program highlight was the high caliber of people, which led to top-quality interactions and a great learning experience."
John Rossiter [Senior Vice President, Operations & Development], HBO Central Europe, Hungary