Rapid changes in technology and consumer habits are creating new media distribution channels and eliminating entry barriers to content production. While they threaten existing media business models, these disruptive changes create exciting opportunities for today's media organizations. This executive education program helps media organizations craft effective strategies and take full advantage of emerging opportunities.
What You Can Expect
Examining the rapid shifts confronting media organizations of all types, this program uniquely balances legal, market, technology, and organizational perspectives to help executives exploit new trends and develop the most effective media business models amid profound and continuous industry transformation.
Your Course of Study
Designed by HBS faculty with extensive industry experience, Effective Strategies for Media Companies: Leading Strategic Renewal examines cases and best practices from a wide range of media sectors including print, publishing, radio, television, and music. Case studies and discussions blend diverse functional perspectives as participants confront the two central challenges facing today's media organizations: getting noticed by audiences bombarded with choices, and getting paid for content.
Who Is Right for the Program
This leadership development program is designed for senior media executives at the business-unit or corporate level.
This program also is offered in California
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.