Thank you for your interest in Executive Education at Harvard Business School. The Effective Strategies for Media Companies program will not be offered in 2014. Additional information is not available at this time.

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Rapid changes in technology and consumer habits are creating new media distribution channels and eliminating entry barriers to content production. While they threaten existing media business models, these disruptive changes create exciting opportunities for today's media organizations. This executive education program helps media organizations craft effective strategies and take full advantage of emerging opportunities.

What You Can Expect

Examining the rapid shifts confronting media organizations of all types, this program uniquely balances legal, market, technology, and organizational perspectives to help executives exploit new trends and develop the most effective media business models amid profound and continuous industry transformation.

Your Course of Study

Designed by HBS faculty with extensive industry experience, Effective Strategies for Media Companies: Leading Strategic Renewal examines cases and best practices from a wide range of media sectors including print, publishing, radio, television, and music. Case studies and discussions blend diverse functional perspectives as participants confront the two central challenges facing today's media organizations: getting noticed by audiences bombarded with choices, and getting paid for content.

Who Is Right for the Program

This leadership development program is designed for senior media executives of large established companies who have strategic responsibility at the business unit or corporate level.