Who Is Right for the Program
This HBS Executive Education program is intended for senior managers in diverse companies, industries, and countries who have project responsibility for product and service development. Leading Product Innovation has particular relevance for vice presidents, directors, and other senior managers in a variety of functional business areas, including:
- Research and product development
- Engineering
- Product management
- Marketing
- Operations
- Finance
- Strategy
Because successful integration between product development and other key business functions can contribute significantly to product development effectiveness, HBS encourages companies to send cross-functional or intradepartmental teams of four to six managers. When leaders share a common vocabulary and a set of action frameworks, their organizations reap the benefits of faster, more effective implementation.
Past Participants Represented:
| Industries |
Nationalities |
| 12% |
|
Chem/Pharm/Bio |
10% |
|
Asia/Pacific |
| 3% |
|
Communications |
26% |
|
Europe |
| 8% |
|
Consumer Products |
15% |
|
Latin America |
| 9% |
|
Financial |
49% |
|
North America |
| 18% |
|
High Technology |
|
|
|
| 16% |
|
Manufacturing |
|
|
|
| 7% |
|
Nonprofit Services |
|
|
|
| 3% |
|
Other Services |
|
|
|
| 13% |
|
Professional Services |
|
|
|
| 1% |
|
Raw Materials/Energy |
|
|
|
| 1% |
|
Real Estate/Construction |
|
|
|
| 1% |
|
Retail Services |
|
|
|
| 8% |
|
Utilities/Telecommunications |
|
|
|
Participating Companies Have Included:
Anheuser-Busch, Inc.
Bose Corporation
Bristol-Myers Squibb
Company
Callaway Golf Company
The Coca-Cola Company
Colgate-Palmolive Company
Eli Lilly and Company
General Mills, Inc.
General Motors Corporation
GlaxoSmithKline plc
Government of Canada
Hewlett-Packard Company
Johnson & Johnson
Lockheed Martin Corporation |
Lucent Technologies, Inc.
MasterCard International, Inc.
Microsoft Corporation
NIKE, Inc.
Nokia
Novartis AG
Oracle Corporation
Partners Healthcare System,
Inc.
Sony Corporation
Swisscom AG
Toyota Motor Corporation
United Technologies
Corporation
Whirlpool Corporation |