Science fiction author Arthur C. Clarke famously said, "Any sufficiently advanced technology is indistinguishable from magic." But it takes more than the latest innovation to create that special "wow" factor we admire in some new products. What makes them seem magical, while others attract little attention? In this session, you will discover the magic of innovation under the guidance of renowned magician and mentalist, Jason Randal. By applying these innovation insights, you can develop products and services that put your customers in the spotlight.