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To excel at creating new products, companies must continue to innovate effectively. This program addresses the core challenges and diverse risks of managing product development in unpredictable markets. You'll learn how to create focused product plans that align with your firm's strategy, and recognize and capitalize on new opportunities for product innovation.
By balancing corporate strategy with effective execution, this leadership development program presents new ways to help you manage innovation day to day—and help your company sustain competitive advantage over the long term. By doing so, you'll be better able to keep your company at the forefront of innovation.
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Focused on the practices of today's most successful companies, this program offers new insights into a wide range of product development challenges and opportunities. Specifically, you'll explore ways to develop experimentation capabilities within your organization, assess disruptive technologies, and motivate your development team.
Designed for leaders who are responsible for new products and services in large established companies, this HBS Executive Education program is well suited for vice presidents, directors, and other senior managers in a variety of functional business areas. Cross-functional or intradepartmental teams are encouraged to apply.
Science fiction author Arthur C. Clarke famously said, "Any sufficiently advanced technology is indistinguishable from magic." But it takes more than the latest innovation to create that special "wow" factor we admire in some new products. What makes them seem magical, while others attract little attention? In this session, you will discover the magic of innovation under the guidance of renowned magician and mentalist, Jason Randal. By applying these innovation insights, you can develop products and services that put your customers in the spotlight.
Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.
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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.
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