Your Course of Study
With a curriculum designed specifically for leaders of new companies, Launching New Ventures goes to the heart of the entrepreneurial process—exploiting disruptive opportunities to launch and grow successful new businesses. In a rich learning experience that includes faculty lectures, case studies, and group discussions, you will learn the strategies of successful entrepreneurs. By exploring a carefully crafted set of topics, you also will refine your thinking and broaden your skill set.
Whether you are starting a new business, launching a new business line, or building an entrepreneurial culture within a small-to-midsize company, this program provides a new perspective and core skills that you can immediately put to use. Topics include:
- Identifying and analyzing entrepreneurial opportunities
- Turning a viable opportunity into a focused strategy and well-defined business initiative
- Developing an effective business plan
- Creating "pitches" to sell the idea to investors, customers, partners, and key employees
- Attracting the top talent and vital resources required to turn a vision into reality
- Building the organization and capabilities needed to launch and nurture early-stage ventures
- Deciding whether to build capabilities in-house or obtain them through partnerships, joint ventures, or potential acquisitions
- Evolving the strategy, organization, and leadership model as the business grows
- Recognizing and managing risk, while creating and measuring value
During the week, you also will have the opportunity to work with program faculty on a new venture that you are launching or on a project that will help foster entrepreneurship in your company.
"This course is a must-attend for anyone attempting to develop and launch a new business or project, especially in our current economic situation. The faculty skillfully guided participants through the new rules of today's complex global economy, while being mindful of the specific needs attendant in each new entrepreneurial undertaking. Surely, my business and I are both much improved for the experience."
Sheila English [Principal], Greenway Lambert, and Principal, Wood Tech Systems, U.S.