Intellectual property (IP) rights are critical to the success of companies worldwide. To exploit the value of IP, senior executives and lawyers require a broader understanding of the tools and techniques that enable their organizations to protect innovative products, creative works, novel designs, and promising brands. This unique program brings together leading faculty from Harvard Business School (HBS) and Harvard Law School (HLS) to examine how recent trends in European and international IP law have influenced global IP management. The program will emphasize the benefits of tightly integrating a company's approach to IP with broader strategic considerations. Legal experts will gain insight into unlocking the value of IP when they understand the strategic context in which these rights are to be managed, while senior executives will enhance their strategic flexibility by considering the many ways in which IP can contribute value to the firm. As this program will show, it is a combination of legal and strategic perspectives that provides the most effective approach to IP management.
Along with a group of experienced executives and lawyers from diverse industries and geographies, you will examine European and international patent, copyright, and trademark laws, emphasizing how fundamental ideas have evolved in recent years. Equipped with a broad understanding of the ever-evolving legal landscape, you will explore ways to integrate your company's IP management with broader strategic goals.
Through relevant case studies, interactive lectures, and a hands-on negotiation exercise, you and your peers will discuss effective ways to manage IP.
This program is designed for legal counsel responsible for intellectual property management and executives who set the strategic direction for their companies. To foster teamwork and maximize the learning impact, admission preference is given to executive teams of several participants with mixed backgrounds in general management or law.
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.