Who Is Right for the Program
This program is designed for senior executives with responsibility for strategic decision making or IP management in their organizations. Past participants include individuals who manage the development, licensing, and marketing of intellectual property for their organizations and executives who oversee research and development, business development, corporate strategy, and product development. The program is appropriate for participants with a background in general management or in law—including general counsels or individuals in private practice. Entrepreneurs and venture capitalists who provide services to or invest in intellectual property are also welcome. To encourage organization-wide impact, admission preference is given to teams of four to eight senior executives.
"My firm invests in energy-related technologies, so IP is important to every one of our investments. This program’s strategy-focused case studies put the learning into perspective, demonstrating that sometimes the most obvious approach is not the best one. You have to think through the problem from many angles to come up with a good strategy. Where is the profit going to be made? Where might margins deteriorate? Cases from other industries exposed me to new issues and approaches I would not naturally have thought of."
Bert Dequae [General Counsel], Kenda Capital B.V., The Netherlands