Your Course of Study
HBS and HLS faculty carefully structured the curriculum to focus on the knowledge and techniques required to develop and implement an IP strategy. A key component of the program will be the negotiation training exercise supervised by Professor Robert Mnookin, director of the Program on Negotiation at HLS. In two-person teams, program participants will engage in a mock negotiation of a complex trademark license. Before the exercise, Professor Mnookin will examine the latest negotiation techniques as well as the challenges of licensing intellectual property rights. Following the exercise, he will offer feedback on the quality of licenses negotiated by the participants. Through case studies, interactive lectures, and panel discussions, you will gain critical insights into improving intellectual property value. You will:
- Explore the best ways to leverage intellectual property for strategic advantage
- Learn how to protect and secure your IP rights through patents, trademarks, and copyrights
- Develop effective strategies for resolving intellectual property disputes
- Evaluate the pros and cons of different approaches to IP commercialization
- Strengthen the focus of your intellectual property portfolio based on market needs
- Identify strategic cost control, risk reduction, and value-enhancing measures
- Understand and unify diverse intellectual property strategies
- Assess the potential risks and rewards of patent pools and cross-licensing arrangements
"All the invaluable experience provided by the case method in Intellectual Property and Business Strategy will help me not only in complex business issues, but also in my day-to-day work. By analyzing real-life industry scenarios, the program examined how IP strategy plays a key role in the success—or failure—of the overall corporate strategy."
Marcio Merkl [Attorney], Abreu, Merkl e Advogados Associados, Brazil