Intellectual Property and Business Strategy

In today's challenging economy, companies that manage intellectual property are in need of a cohesive strategy that controls costs, reduces risks, and maximizes the value of intangible assets. To that end, Harvard Business School (HBS) Executive Education offers Intellectual Property and Business Strategy. Focused on aligning corporate resources and a total intellectual property strategy, the program examines international patent, copyright, and trademark laws, as well as the processes required to deploy an effective business strategy. You will emerge with the proven frameworks to leverage innovations and intellectual property for competitive advantage—and position your organization for corporate growth.

What You Can Expect
From patent reform and international legal standards to strategic alliances and standard-setting organizations, executives will gain a holistic view of the marketplace, its various players, and the different strategies that can be utilized to bring a discovery or idea to market. You will emerge better prepared to protect, manage, and exploit your company's intellectual property assets.

Your Course of Study
Through case studies drawn from several countries, panel discussions, and interactive lectures, this rich program explores the issues companies must consider to increase the value derived from intellectual property. In addition, you will have the opportunity to present your situation, receive feedback, and develop a strategy that addresses your personal intellectual property challenge.

Who Is Right for the Program
This leadership training program is designed for executives who are responsible for the development, licensing, and marketing of intellectual property—including individuals who oversee research and development, business development, corporate strategy, and product development. It also is appropriate for entrepreneurs, venture capitalists, and providers of intellectual property services.

Dates and Fees
February 10–13, 2010
Fee:$7,750

The program fee covers tuition, books, case materials, accommodations, and most meals.

Programs, dates, fees, and faculty are subject to change.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.