Four-Part Curriculum
The comprehensive curriculum explores the CEO's role as it relates to various strategic, governmental, investor, market, and societal concerns, and also examines the impact of the new world order on the Chinese economy. The three learning modules address important skill development areas, business phenomena, and operational aspects, including:
Pre-Matriculation Module (Optional):
February 24–25, 2012
China Europe International Business School
Shanghai, China
Module One: March 25–30, 2012
China Europe International Business School
Shanghai, China
- Competitive Strategy
- Marketing Strategy
- Strategic Human Resources
- Strategic Operations Management
Module Two: May 20–25, 2012
IESE Business School
Barcelona, Spain
- Entrepreneurial Management
- Global Marketing
- Performance Measurement and Control
- Capital Markets
Module Three: July 15–20, 2012
Harvard Business School
Boston, U.S.
- Business, Government and the International Economy
- Entrepreneurship
- Leadership
- Innovation in Emerging Markets
- Negotiation: Dealmaking
Follow-Up Activities
- Join CEIBS CEO Learning Consortium and participate in roundtable conferences
- Communicate with professors from HBS, CEIBS, and IESE; write cases; and engage in other exchange opportunities
Evaluation/Certification – Participants who have successfully completed this program will be conferred the "Global CEO Program for China Certificate" jointly signed by Harvard Business School, China Europe International Business School, and IESE Business School. Please note that attendance at all three modules is mandatory for successful completion of this program. We will not accept applications for a single module.