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To effectively compete in today's digital landscape, firms must leverage digital and social platforms that make it easier for consumers to access relevant and timely information, connect with people they care about, and willingly engage in brand-building behavior. This timely program is designed to help you make digital and social media a powerful part of your overall business strategy.
In Driving Digital and Social Strategy, you'll identify critical digital and social strategy challenges, obtain a framework for addressing them, and examine best practices in the field. By the end of the program, you'll be prepared to incorporate social and digital into your global business strategy.
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In this timely program, you'll discuss case studies of social and digital leaders such as Facebook, Bank of America, Nike, and American Express. To connect classroom discussions with your current challenges, each day will include an interactive wrap-up session designed for collaborative learning.
This program is designed for executives and leaders who have responsibility for driving digital and social strategy at large established companies. Because of the collaborative nature of this program, individuals and teams are encouraged to apply.
Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.
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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.
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