Making digital and social a powerful part of your overall business strategy takes more than a few tweets, an email marketing blast, or a one-off campaign on Facebook. Leaders in this field increase profits by leveraging digital and social platforms that make it easier for customers to access relevant and timely information, connect with people they care about, and willingly engage in brand-building behavior. This program will challenge you to rethink your consumers, industry, processes, and organizational capabilities—equipping you with a framework for developing a digital and social strategy that drives results.
In Driving Digital and Social Strategy, you will identify critical digital and social strategy challenges, acquire a framework for addressing them, and examine best practices in the field. By the end of the program, you will be prepared to incorporate social and digital into your global business strategy.
Central to the program are case study discussions featuring social and digital leaders, including Facebook, Bank of America, Nike, American Express, the New York Times, and more. To connect classroom learning with your current challenges, each day will include an interactive wrap-up session designed for collaborative learning.
This program is designed for executives and leaders who have responsibility for driving digital and social strategy at large established companies. Due to the collaborative nature of this program, individuals and teams are encouraged to apply.
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.