Designing and Executing Strategy – China

(中文网站) 

The recovering global economy presents unprecedented opportunities to companies that can implement sustainable strategies for building market share, expanding operations internationally, and gaining competitive advantage in Asia. Offered jointly by Harvard Business School (HBS) and Guanghua School of Management, Peking University (GSM), this Executive Education program provides the frameworks for aligning your organization to design and execute winning competitive strategies in Asia and beyond.

What You Can Expect

Providing a strong foundation for creating and delivering successful strategies, this program empowers you to exploit emerging opportunities across China and around the world. With a deeper understanding of Asia's role in the evolving global economy, you will be equipped to develop competitive approaches that expand your company's market share and scope of operations.

Your Course of Study

Taught in a Chinese-English bilingual format, this intensive program builds your strategic intelligence by drawing on experiences of companies around the world. Faculty presentations, group exercises, and diverse case studies help you master strategy development and execution at every level of your organization.

Who Is Right for the Program

This new leadership training program is designed for senior executives and general managers—including presidents and chief executive officers—responsible for developing and implementing sustainable strategies for doing business in Asia and around the globe. It is particularly well suited for executives at Asian companies focused on international expansion and at multinational or global firms seeking to enhance their strategy for Asia.

For more information, please contact:

Harvard Center Shanghai
Ms. Vivian Friedman
Manager, Programs and Client Services
Email: harvardchina@hbs.edu
Telephone: +86 21 3852 3888
Fax: +86 21 3852 3820

An Integrated Educational Partnership

Harvard Business School and Guanghua School of Management, Peking University have joined academic forces to deliver Designing and Executing Strategy—China. Applying the principles of academic rigor, diversity, and impactful learning, this powerful educational alliance enables the outstanding faculty team to tailor a senior management program with unique relevance to China.

For more than a century, the mission of Harvard Business School has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world's first MBA program. A global network of seven research centers on four continents extends the School's groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a longstanding world leader in redefining the nature of management education, reshaping the practice of business in every industry, and reinventing the future of business.

Formerly known as the Center of Management Science, Guanghua School of Management was established in 1985 and named after its major benefactor in 1994. It is a public, not-for-profit business school under Peking University, the oldest, most prestigious university in the Chinese-speaking countries. GSM strives to achieve global competitiveness among the world's leading business education providers, and is the first school to offer undergraduate, MBA, EMBA, EDP, and PhD programs in China. Committed to creating and spreading the most advanced economic and management knowledge, the School now has 101 full-time faculty members and an alumni network of more than 10,000 graduates.

What You Can Expect

As companies in China, Singapore, and other Asian countries look to grow, they are increasingly competing with established global players. At the same time, many global firms are expanding operations in Asia. In each scenario, the core components of strong business strategy are the same: you must understand the environment in which your company operates, develop your competitive advantage, and find ways to sustain this advantage as you expand into new markets and business lines. The new HBS Executive Education program Designing and Executing Strategy—China helps companies succeed through better strategy by blending time-tested strategy design and crucial techniques for execution—and incorporating the unique characteristics of Asian operations.

With a focus on helping companies take full advantage of emerging opportunities in today's recovering economy, the program delivers proven approaches for designing and executing exceptional competitive strategies. Specifically, you will be better able to:

How Will My Organization Benefit?

Executive Education programs at Harvard Business School are a significant investment for both you and your organization. Going far beyond the basic transmission of skills and theories, each leadership development program provides applicable lessons in the classroom that can be implemented successfully within your organization. You will acquire a fresh perspective on global business from our groundbreaking curriculum, world-renowned faculty, and an accomplished group of elite peers from around the world.

Your Course of Study

Designing and Executing Strategy—China explores effective ways to align strategy and execution in order to achieve sustainable competitive advantage in Asia and beyond. Through faculty presentations, group exercises, and case studies drawn from Asia and around the world, you will gain a deeper understanding of the strategic obstacles companies face when they attempt to expand market share within one country or grow to become international players. Learning from the experience of leaders in a wide range of companies, you will examine why some strategies succeed while others fail—and why a strong strategic foundation can help your company expand. Topics include:

Evaluating the external business environment

Knowing your competitors

Positioning your company to compete

Aligning business strategy and execution

Ensuring a sustainable strategy

Managing the multinational or multibusiness firm

Who Is Right for the Program

Designing and Executing Strategy—China is intended for senior executives doing business in Asia across a wide range of industries. Participants may represent state-owned or private companies operating in a single Asian country and looking to expand internationally, multinational companies with operations in one or more Asian countries, or global companies from any region seeking to enhance their business strategy for Asia. Candidates may be general or functional managers, but should have significant responsibility for strategy development and strategic decision making in their companies.

Typical participant titles include:

This program meets the needs of individuals or teams. When general managers or chief operating officers attend along with other senior strategists, the management team can more effectively drive processes for defining, executing, and dynamically adjusting winning strategies for their firms.

Language

To ensure the most comprehensive learning experience, Designing and Executing Strategy—China is taught in both English and Chinese with translation. Participants will preselect either Chinese or English for their classroom materials. When forming discussion groups, program administrators consider each senior executive's language capabilities to ensure optimal exchange of ideas within the group.

Meet the Program Faculty

Designing and Executing Strategy—China is taught by renowned faculty members from Harvard Business School and Guanghua School of Management, Peking University. They are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and experienced entrepreneurs in their respective fields. Representing various disciplines, these faculty members remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. By leveraging their business expertise and field-based research, they create new knowledge and enduring concepts that shape the practice of management.

Stephen P. Bradley, William Ziegler Professor of Business Administration, Emeritus. Member of the Strategy Unit; and faculty chair of "Designing and Executing Strategy—China" and "Aligning Strategy and Execution—India."

J. Bruce Harreld, Senior Lecturer of Business Administration. Member of the Entrepreneurial Management and the Strategy Units; and faculty chair of "Building New Businesses in Established Organizations."

Xue Liu, Professor of Strategy, Department of Strategic Management, Guanghua School of Management, Peking University.

Admissions

Because a diverse participant mix is an important part of every HBS Executive Education program, we look for candidates who reflect a broad range of industries, functions, countries, and backgrounds to enrich the learning experience.

Fees, Payments, and Cancellations

The program fee covers tuition, books, case materials, accommodations, and most meals.

No payment is necessary until you have been accepted into an HBS Executive Education program. After admission notification, we will send you an invoice via email; payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Payment is required prior to the program start date. We accept payment by company check, bank wire transfer, or credit card (American Express, MasterCard, Visa). Details are included on the program invoice.

If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Due to program demand and the volume of preprogram preparation, cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

Requirements

Although there are no formal educational requirements, admission is a selective process based on professional achievement and organizational responsibility. We look for professionals who have demonstrated business talent and leadership potential.

HBS Executive Education programs enrich both participants and their sponsoring organizations, and require full commitment from each party. While participants devote time and intellect to the learning experience, sponsoring organizations agree to relieve individuals of their work responsibilities during the program.

We deliberately design our programs to encourage individual growth and to foster productive interaction among participants. For that reason, this program is taught in both English and Chinese with translation. Participants will preselect either Chinese or English for their classroom materials. When forming discussion groups, program administrators consider each executive's language capabilities to ensure optimal exchange of ideas within the group.

Application Process

Program participants must be sponsored by their current employer. The Admissions Committee must receive your application and all required documents in order to review the application.

To apply, you may use our online form or download an application. You also may request a brochure by mail.

If you submit your application online, we will promptly acknowledge receipt of your submission via email. In the unlikely event that an email acknowledgment is not received, please contact the Admissions Committee by email: exed_admissions@hbs.edu, phone: +1-617-495-6226, or fax: +1-617-496-1731.

If you choose to submit a printed application, be sure to type or print legibly and sign your application. Send the application to the address or fax number listed on the form. Mailed or faxed applications are processed and acknowledged promptly upon receipt via email.

Complete Your Application

Please answer all questions thoroughly—the Admissions Committee will only consider completed applications. After reviewing your application and making the necessary edits or corrections, print or copy the application for your records.

Meet the Deadlines

We request applications at least four weeks in advance of the program start date. Early application does not guarantee admission. Programs often fill to capacity, so early application is recommended.

Notification of Acceptance

We acknowledge receipt of all applications and maintain all application information in strict confidentiality.

To optimize the learning experience and maximize the exchange of ideas, the Admissions Committee selects a class that balances each participant's experience, the scope of his or her current responsibilities, and the type of organization.

The Admissions Committee begins reviewing applications four months before the start date, and qualified candidates are admitted on a rolling, space-available basis. Once the review process has begun, applicants are notified within three weeks via email regarding Admissions Committee decisions. If your application is received within three weeks of the program's start date, the Admissions Committee will notify you of their decision as soon as possible.

Need help?

For further assistance, contact our client service specialists at: 1-800-427-5577 (outside the U.S., dial +1-617-495-6555).