Your Course of Study
Designing and Executing Strategy—China explores effective ways to align strategy and execution in order to achieve sustainable competitive advantage in Asia and beyond. Through faculty presentations, group exercises, and case studies drawn from Asia and around the world, you will gain a deeper understanding of the strategic obstacles companies face when they attempt to expand market share within one country or grow to become international players. Learning from the experience of leaders in a wide range of companies, you will examine why some strategies succeed while others fail—and why a strong strategic foundation can help your company expand. Topics include:
Evaluating the external business environment
- Identifying competitive forces that drive industry structure
- Forecasting industry evolution
Knowing your competitors
- Recognizing your current and future competitors
- Analyzing competitor goals, assumptions, capabilities, and strategies
- Predicting the behavior of your competitors
Positioning your company to compete
- Identifying sources of value and competitive advantage
- Configuring your company's internal activities for competitive advantage
- Choosing the best competitive strategy for your industry
- Developing the right strategic partnerships
Aligning business strategy and execution
- Ensuring that your organization can execute its strategy
- Recognizing and addressing misalignment
- Realistically measuring progress against your strategy
Ensuring a sustainable strategy
- Identifying threats to sustainable advantage
- Recognizing when strategy should, should not, and cannot be changed
Managing the multinational or multibusiness firm
- Understanding the dynamics of globalization and competitive advantage
- Expanding successfully across borders and cultures
- Creating strategic value at the corporate level
- Aligning resources, activities, and organizational goals in the multinational firm