Driving Corporate Performance – China
(中文网站)
While many companies are beginning to recover from the global economic crisis, market conditions remain challenging. In this still fragile and volatile environment, effective strategy execution has become the number one priority for senior executives. Strategy execution requires clear communication, measurement, and monitoring of strategy. HBS, in partnership with Guanghua School of Management, jointly offer Driving Corporate Performance—China. You will learn to design, implement, and manage systems that enhance value, even under challenging circumstances.
What You Can Expect
In this Executive Education program, you will master valuable tools and techniques used by successful organizations to manage cost and performance, particularly in turbulent times. You will return ready to guide your company in implementing strategy, achieving breakthrough performance, managing risk, and sustaining competitive advantage.
Your Course of Study
By exploring how winning companies use current control systems, you will leverage the Balanced Scorecard concept to implement value-creating strategies, use activity-based costing to measure and manage customer profitability, determine your company's level of risk, and develop data-driven relationships with suppliers and customers.
Who Is Right for the Program
Developed for senior financial executives responsible for designing and using systems to improve enterprise performance, this leadership training program is appropriate for chief financial officers, vice presidents of finance, strategic planning officers, controllers, and others with planning, control, and accounting responsibilities.
For more information, please contact:
Harvard Center Shanghai
Ms. Vivian Friedman
Manager, Programs and Client Services
Email: harvardchina@hbs.edu
Telephone: +86 21 3852 3888
Fax: +86 21 3852 3820
An Integrated Educational Partnership
Harvard Business School and Guanghua School of Management, Peking University have joined academic forces to deliver the Driving Corporate Performance—China, which will leverage the Balanced Scorecard concept to implement value-creating strategies. Applying the principles of academic rigor, diversity, and impactful learning, this powerful educational alliance enables the outstanding faculty team to tailor a senior management program with unique relevance to China.
For more than a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world's first MBA program. A global network of seven research centers on four continents extends the School's groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a longstanding world leader in redefining the nature of management education, shaping the practice of business in every industry, and inventing the future of business.
Formerly known as the Center of Management Science, Guanghua School of Management was established in 1985 and was named after its largest benefactor in 1994. It is a public, non-for-profit business school under Peking University, the oldest, most prestigious university in the Chinese speaking countries. Guanghua strives to achieve global competitiveness among the world's leading business education providers. It is the first school to offer undergraduate, MBA, EMBA, EDP, and Ph.D. programs in China. Committed to creating and spreading the most advanced economic and management knowledge, the school now has 101 full-time faculty members and boasts of an alumni network of over 10,000 graduates.
What You Can Expect
Sustaining competitive advantage in a tough economic climate requires more than just insightful strategy. To guide a company's trajectory, global leaders need a balanced view of business that encompasses both financial and nonfinancial measures as well as multiple control systems. In Driving Corporate Performance—China, you and an accomplished group of peers will explore the critical connections among strategic goals, performance measures, management accountability, organizational design, and corporate governance.
During this Executive Education program, you will examine the principles and practical application of powerful new systems for risk management, cost management, and strategy description and implementation. You will return to your organization prepared to implement systems across all business functions and initiatives, helping your company and colleagues execute business strategy, achieve breakthrough performance, manage operational risk, and sustain competitive advantage. Specifically, you will be better able to:
- Translate your company's mission and business strategy into a comprehensive set of performance targets and measures
- Analyze, understand, and communicate business strategy throughout your organization
- Develop and implement an integrated framework for cost management and performance management control systems
- Align management accountability, organizational design, and corporate governance with your company's strategy
- Understand what is involved in managing operational and strategic risk, particularly during challenging economic time
- Leverage financial, physical, and human capital to create corporate value
Your Course of Study
In Driving Corporate Performance—China, you will learn how the world's most successful companies are taking full advantage of today's control systems to achieve breakthrough performance. As you progress through a rich learning experience that incorporates faculty lectures, case studies, and group discussions, you will discover how to link strategy to scorecards, systems, structure, and governance—and, in turn, develop essential performance management and control systems for your organization. Specific topics include:
Strategy
- Analyze your strategic environment—market and business attractiveness
- Identify the source and focus of your company's competitive advantage
- Develop resource and investment capacity—balancing commitment with flexibility, and continuity with adaptability
Strategy Maps and the Balanced Scorecard
- Create a strategy map of the linked cause-and-effect objectives in your strategy, using the four Balanced Scorecard (BSC) perspectives: financial, customer, process, and learning and growth
- Translate your strategic objectives into a BSC of measures, targets, and initiatives
- Use the BSC to set priorities for operational improvement programs and to design dashboards that empower and provide feedback about employees' daily activities
- Develop strategy-based human resource management policies
Activity-Based Cost Management
- Understand the simplicity and power of time-driven activity-based costing (TDABC) for accurate assignment of indirect expenses to orders, products, services, and customers
- Take targeted actions to transform unprofitable products and customer relationships into profitable ones
- Use accurate cost information to set priorities for process improvement initiatives
- Align resource capacity planning and operational budgets to the strategic plan
Management Control and Risk Management Systems
- Manage the tensions among profit, growth, and control by using multiple control levers
- Understand, mitigate, and monitor multiple levels of risk:
- From operational and compliance failures
- Inherent to the strategy
- From uncontrollable external events
Who Is Right for the Program
This Executive Education program is intended primarily for senior financial and planning executives from local Chinese companies, as well as multinationals operating in China and throughout the region who are responsible for facilitating strategy development, resource and financial planning, and designing and using systems to monitor and improve enterprise performance. Driving Corporate Performance—China is particularly well-suited for senior executives with planning, control, and accounting responsibilities, including:
- Chief financial officers
- Vice presidents of finance
- Strategic planning officers
- Controllers
The program meets the needs of individuals or teams. When general managers or chief operating officers attend along with their senior financial executives, the senior management team can better align performance management systems and accountability with company strategy. In turn, they can more efficiently implement systems throughout the organization.
Language
To ensure the most comprehensive learning experience, Driving Corporate Performance—China is taught in both English and Chinese with translation. Participants will preselect either Chinese or English for their classroom materials. When forming discussion groups, program administrators consider each senior executive's language capabilities to ensure optimum group discussions.
Meet the Program Faculty
Driving Corporate Performance—China is taught by renowned faculty members from Harvard Business School (HBS), and the Guanghua School of Management, Peking University (GSM). They are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and experienced entrepreneurs in their respective fields. Representing various disciplines, these faculty members remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. By leveraging their business expertise and field-based research, they create new knowledge and enduring concepts that shape the practice of management.
Dennis W. Campbell, Associate Professor of Business Administration and Marvin Bower Fellow. Member of the Accounting and Management Unit.
Robert S. Kaplan, Baker Foundation Professor. Member of the Accounting and Management Unit; faculty chair of "Risk Management for Corporate Leaders: Integrating Best Practices for Superior Strategy Execution"; and faculty cochair of "Driving Corporate Performance: Aligning Scorecards, Systems, and Strategy" and "Value Measurement for Health Care."
Xue Liu, Professor of Strategy, Department of Strategic Management, Guanghua School of Management, Peking University.
Admissions
Because a diverse participant mix is an important part of every HBS Executive Education program, we look for candidates who reflect a broad range of industries, functions, countries, and backgrounds to enrich the learning experience.
Fees, Payments, and Cancellations
The program fee covers tuition, books, case materials, accommodations, and most meals.
No payment is necessary until you have been accepted into an HBS Executive Education program. After admission notification, we will send you an invoice via email; payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Payment is required prior to the program start date. We accept payment by company check, bank wire transfer, or credit card (American Express, MasterCard, Visa). Details are included on the program invoice.
If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Due to program demand and the volume of preprogram preparation, cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.
Requirements
Although there are no formal educational requirements, admission is a selective process based on professional achievement and organizational responsibility. We look for professionals who have demonstrated business talent and leadership potential.
HBS Executive Education programs enrich both participants and their sponsoring organizations, and require full commitment from each party. While participants devote time and intellect to the learning experience, sponsoring organizations agree to relieve individuals of their work responsibilities during the program.
We deliberately design our programs to encourage individual growth and to foster productive interaction among participants. For that reason, this program is taught in both English and Chinese with translation. Participants will preselect either Chinese or English for their classroom materials. When forming discussion groups, program administrators consider each executive's language capabilities to ensure optimal exchange of ideas within the group.
Application Process
Program participants must be sponsored by their current employer. The Admissions Committee must receive your application and all required documents in order to review the application.
To apply, you may use our online form or download an application. You also may request a brochure by mail.
If you submit your application online, we will promptly acknowledge receipt of your submission via email. In the unlikely event that an email acknowledgment is not received, please contact the Admissions Committee by email: exed_admissions@hbs.edu, phone: +1-617-495-6226, or fax: +1-617-496-1731.
If you choose to submit a printed application, be sure to type or print legibly and sign your application. Send the application to the address or fax number listed on the form. Mailed or faxed applications are processed and acknowledged promptly upon receipt via email.
Complete Your Application
Please answer all questions thoroughly—the Admissions Committee will only consider completed applications. After reviewing your application and making the necessary edits or corrections, print or copy the application for your records.
Meet the Deadlines
We request applications at least four weeks in advance of the program start date. Early application does not guarantee admission. Programs often fill to capacity, so early application is recommended.
Notification of Acceptance
We acknowledge receipt of all applications and maintain all application information in strict confidentiality.
To optimize the learning experience and maximize the exchange of ideas, the Admissions Committee selects a class that balances each participant's experience, the scope of his or her current responsibilities, and the type of organization.
The Admissions Committee begins reviewing applications four months before the start date, and qualified candidates are admitted on a rolling, space-available basis. Once the review process has begun, applicants are notified within three weeks via email regarding Admissions Committee decisions. If your application is received within three weeks of the program's start date, the Admissions Committee will notify you of their decision as soon as possible.
Need help?
For further assistance, contact our client service specialists at: 1-800-427-5577 (outside the U.S., dial +1-617-495-6555).