As digital technologies continue to transform the marketplace, companies across the globe are collecting an enormous amount of data. Unfortunately, many of these same businesses lack the talent and structure to turn big data into a competitive advantage. Focused on improving analytics capabilities and organizational efficiency, this program explores how market-leading companies are using consumer data to reshape their companies and industries. You'll emerge with the analytical skills to harness the power and potential of big data and create more value for your company.

What You Can Expect

As companies gather more and more information about their customers, operations, and the performance of their products, big data is becoming a valuable source of competitive advantage. This program provides an analytical framework that addresses the complex challenges and opportunities presented by the explosion in big data. Focused on the four "Vs"— variety, velocity, voracity, and volume—you'll explore how big data affects the supply chain, marketing, and other key functions of your organization.

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As companies gather more and more information about their customers, operations, and the performance of their products, big data is becoming a valuable source of competitive advantage. This program provides an analytical framework that addresses the complex challenges and opportunities presented by the explosion in big data. Focused on the four "Vs"— variety, velocity, voracity, and volume—you'll explore how big data affects the supply chain, marketing, and other key functions of your organization.

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Your Course of Study

To turn big data into a competitive advantage, companies must build teams that have the data savvy to master complex analytics methods. Through global case studies on market leaders in diverse industries, this program examines the fundamentals of big data analysis to help you improve your products, services, and capabilities. You'll explore hot-button issues, such as "unvolunteered truths" and predictive analytics, and examine a wide range of breakthrough business models.

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To turn big data into a competitive advantage, companies must build teams that have the data savvy to master complex analytics methods. Through global case studies on market leaders in diverse industries, this program examines the fundamentals of big data analysis to help you improve your products, services, and capabilities. You'll explore hot-button issues, such as "unvolunteered truths" and predictive analytics, and examine a wide range of breakthrough business models.

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Who Is Right for the Program

This program is well suited for C-level executives who understand the importance of strategic information management and fact-based decision making in large established companies. Chief executive officers, chief operations officers, chief marketing officers, digital officers, chief technology officers, and individuals building and launching data science teams also will find this program highly relevant.

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This program is well suited for C-level executives who understand the importance of strategic information management and fact-based decision making in large established companies. Chief executive officers, chief operations officers, chief marketing officers, digital officers, chief technology officers, and individuals building and launching data science teams also will find this program highly relevant.

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Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Faculty Cochair
Baker Foundation Professor. Member of the Marketing Unit; faculty chair of "Marketing Strategies in the Digital Age—China" and faculty cochair of "Competing on Business Analytics and Big Data." Read Full Bio
Faculty Cochair
Associate Professor of Business Administration. Member of the Technology and Operations Management Unit; and faculty cochair of "Competing on Business Analytics and Big Data." Read Full Bio

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Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

John A. Deighton

Faculty Cochair
Baker Foundation Professor. Member of the Marketing Unit; faculty chair of "Marketing Strategies in the Digital Age—China" and faculty cochair of "Competing on Business Analytics and Big Data."

Karim R. Lakhani

Faculty Cochair
Associate Professor of Business Administration. Member of the Technology and Operations Management Unit; and faculty cochair of "Competing on Business Analytics and Big Data."

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Admissions

Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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Programs, dates, fees, and faculty are subject to change.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.

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