More than ever before, data-based initiatives play a critical role in business strategy. Designed to strengthen your analytical capabilities, this program shows you how to harness the potential of "big data" to make more informed decisions at all levels of your organization. You'll also explore the importance of supply chain and marketing analytics, and learn how to reshape your company through information platforms.

What You Can Expect

This program is built on the concept that decision making in a complex marketplace requires both art—experience and intuition—and science—analytics. You'll explore leading-edge information management tools and strategies for capturing, organizing, and acting on data. In addition, you'll examine the potential of unstructured, large-volume data on new product and service offerings.

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This program is built on the concept that decision making in a complex marketplace requires both art—experience and intuition—and science—analytics. You'll explore leading-edge information management tools and strategies for capturing, organizing, and acting on data. In addition, you'll examine the potential of unstructured, large-volume data on new product and service offerings.

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Your Course of Study

As you learn how to build analytical and big-data capabilities, you'll gain insight into real-world experiences and new ideas through case studies, faculty lectures, and group discussions. The curriculum focuses on the general management aspects of analytics, as well as their implications for key functions such as marketing, supply chain, and human resources.

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As you learn how to build analytical and big-data capabilities, you'll gain insight into real-world experiences and new ideas through case studies, faculty lectures, and group discussions. The curriculum focuses on the general management aspects of analytics, as well as their implications for key functions such as marketing, supply chain, and human resources.

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Who Is Right for the Program

This program is well suited for C-level executives who understand the importance of strategic information management and fact-based decision making in large established companies.

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This program is well suited for C-level executives who understand the importance of strategic information management and fact-based decision making in large established companies.

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Faculty

Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Faculty Cochair
David Sarnoff Professor of Business Administration. Head of the Technology and Operations Management Unit; and faculty cochair of "Competing on Business Analytics and Big Data." Read Full Bio
Faculty Cochair
Edward W. Carter Professor of Business Administration. Head of the Marketing Unit; and faculty chair of the "General Management Program" and "GMP Executive Renewal Seminar: Accelerating Your Leadership Growth;" and faculty cochair of "Competing on Business Analytics and Big Data" and "Driving Digital and Social Strategy." Read Full Bio

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Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Marco Iansiti

Faculty Cochair
David Sarnoff Professor of Business Administration. Head of the Technology and Operations Management Unit; and faculty cochair of "Competing on Business Analytics and Big Data."

Sunil Gupta

Faculty Cochair
Edward W. Carter Professor of Business Administration. Head of the Marketing Unit; and faculty chair of the "General Management Program" and "GMP Executive Renewal Seminar: Accelerating Your Leadership Growth;" and faculty cochair of "Competing on Business Analytics and Big Data" and "Driving Digital and Social Strategy."

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Admissions

Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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Programs, dates, fees, and faculty are subject to change.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.

Related Resources

To get the most from big data, companies must make it part of their culture.

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Read a complimentary book excerpt from Professor Davenport's new book, Judgment Calls.

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