Thank you for your interest in Executive Education at Harvard Business School. The Business-to-Business Marketing Strategy - Europe program is no longer offered in our program portfolio. You may wish to consider another Marketing program.
For a complete list of the most current HBS Executive Education programs, please bookmark the program finder.
You also may contact our client service specialists at 1-800-427-5577 (outside the U.S., dial +1-617-495-6555) or at executive_education@hbs.edu.
As traditional forms of marketing give way to highly personal and interactive approaches, business-to-business marketers are challenged to meet shifting preferences and capture global opportunities. By examining industry's best practices, this program deepens your understanding of topics that are critical to success—digital marketing, channel management, lead generation, product positioning, customer behavior, social media, and branding.
Focused on building marketing strategies that deliver results, this targeted leadership development program explores the unique problems confronting business-to-business marketers. Through interactive lectures, case studies, and business simulations, you will gain new insights and frameworks for mastering challenges in today's changing global marketplace.
Specifically designed by HBS faculty, the curriculum explores how our increasingly networked world has redefined the way companies establish and grow business relationships. You will learn how to leverage new technologies, platforms, and techniques—and prepare your business for the future of marketing.
Designed for mid-level and senior managers responsible for marketing, product development, and sales efforts, this program also is appropriate for entrepreneurs, purchasing and distribution managers, strategic planners, and managers from marketing support organizations.
This program is also offered on the HBS campus