Who Is Right for the Program
Business-to-Business Marketing Strategy is designed for mid- and senior-level managers who have direct or supervisory responsibility for all or part of the firm's marketing and sales efforts.
This program also will be helpful to entrepreneurs, strategic planners, purchasing and distribution managers, as well as executives in firms that function as intermediaries or provide marketing support services to business-to-business marketers.
Participant titles may include, but are not limited to:
- Chief marketing officer
- Director sales and marketing
- Managing director
- Marketing director
- Purchasing manager
- Product marketing manager
- Senior marketing manager
- Vice president of product management and development
- Vice president of sales and marketing
Past Participants Represented:
| Industries |
Nationalities |
| 10% |
|
Chem/Pharm/Bio |
10% |
|
Asia/Pacific |
| 2% |
|
Communications |
32% |
|
Europe |
| 9% |
|
Consumer Products |
8% |
|
Latin America |
| 8% |
|
Financial |
50% |
|
North America |
| 21% |
|
High Technology |
|
|
|
| 9% |
|
Manufacturing |
|
|
|
|
| 2% |
|
Nonprofit Services |
| 6% |
|
Other Services |
|
| 13% |
|
Professional Services |
|
| 4% |
|
Raw Materials/Energy |
|
| 2% |
|
Real Estate/Construction |
|
| 5% |
|
Retail Services |
|
| 9% |
|
Utilities/Telecommunications |
|
Participating Companies Have Included:
Accenture, Ltd
Cisco Systems, Inc.
Citicorp
The Coca-Cola Company
Deloitte Touche Tohmatsu
Dun & Bradstreet Corp.
Dupont
Ford Motor Company
Hewlett-Packard Company
Honeywell International, Inc.
International Business
Machines Corporation |
Kimberly-Clark Corporation
Lucent Technologies, Inc.
MasterCard International, Inc.
Microsoft Corporation
SAP AG
Schering-Plough Corporation
Unisys Corporation
United Parcel Service, Inc.
Xerox Corporation |
"My classmates were the highlight of the program, because they offered such diverse, informed perspectives. There are dozens of "wow" moments in class when a peer's comment prompts you to look at an issue in a completely different way. The rich business experience of the program participants marks a key difference between an MBA experience and the HBS Executive Education experience. People converge on trivial points more quickly, and heated discussions are reserved for deeper, more complicated points."
Asher Yaqub Khan [Director Value Added Services, International Roaming and Long Distance], Mobilink, Pakistan