Business-to-Business Marketing Strategy
This executive education program delves into the unique problems confronting business-to-business marketers across a broad spectrum of organizations. Assessing markets, segments, and customers, participants acquire the know-how to formulate and implement successful marketing strategies in their own industry.
What You Can Expect
Addressing the full range of business-to-business marketing disciplines, the program provides insight, tools, techniques—and an essential real-world perspective—that help marketers face down industry challenges and be more successful.
Your Course of Study
Business marketers learn to effectively time market entry and exit; respond to market maturation and commoditization; optimize segmentation, product management and pricing; and build a portfolio of long-term customer relationships.
Who Is Right for the Program
Designed for mid- and senior-level managers with responsibility for their firms' marketing and sales efforts, the program is equally relevant to entrepreneurs, strategic planners, purchasing and distribution managers, and managers from marketing support organizations.
| Fee: | $8,200 |
The program fee covers tuition, books, case materials, accommodations, and most meals.
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.