Client Services team
Telephone: 1-800-427-5577(outside U.S., +1-617-495-6555)
The information below is based on the program offered in 2015, and does not reflect potential changes to faculty and course content for the 2016 course.
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. To survive, entertainment executives and content producers are challenged to effectively allocate limited resources—both human and financial—across a seemingly infinite array of fragmented channels. In this program, you will acquire proven approaches for marketing creative products and portfolios, managing and marketing talent, determining when to make smaller versus blockbuster bets, and identifying and capitalizing on market disruptions.
The Business of Entertainment, Media, and Sports focuses on the unique challenges of developing, distributing, and marketing a successful entertainment offering. From the National Football League and Lady Gaga, to Hulu and the Metropolitan Opera, you'll examine the crucial elements of effective talent management and entertainment business strategies. You'll emerge with a deeper understanding of the steps needed to create sustainable competitive advantage.
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In this HBS Executive Education program, you'll examine a wide range of real-world case studies and discern why some creative businesses thrive while others fail to get off the ground. Structured around three strategic entertainment business challenges, the curriculum examines how to effectively manage products and portfolios, manage and market talent, and respond to and exploit advances in digital technology.
This program is appropriate for senior executives in marketing, business development, and strategic planning who work for networks, publishers, music companies, sports leagues and teams, as well as for managers, promoters, and investors. The program also is appropriate for individuals who represent talent.
Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.
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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.
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