In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. To survive, entertainment executives and content producers are challenged to effectively allocate limited resources—both human and financial—across a seemingly infinite array of fragmented channels. In this program, you will acquire proven approaches for marketing creative products and portfolios, managing and marketing talent, determining when to make smaller versus blockbuster bets, and identifying and capitalizing on market disruptions.

What You Can Expect

The Business of Entertainment, Media, and Sports focuses on the unique challenges of developing, distributing, and marketing a successful entertainment offering. From the National Football League and Lady Gaga, to Hulu and the Metropolitan Opera, you'll examine the crucial elements of effective talent management and entertainment business strategies. You'll emerge with a deeper understanding of the steps needed to create sustainable competitive advantage.

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The Business of Entertainment, Media, and Sports focuses on the unique challenges of developing, distributing, and marketing a successful entertainment offering. From the National Football League and Lady Gaga, to Hulu and the Metropolitan Opera, you'll examine the crucial elements of effective talent management and entertainment business strategies. You'll emerge with a deeper understanding of the steps needed to create sustainable competitive advantage.

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Your Course of Study

In this HBS Executive Education program, you'll examine a wide range of real-world case studies and discern why some creative businesses thrive while others fail to get off the ground. Structured around three strategic entertainment business challenges, the curriculum examines how to effectively manage products and portfolios, manage and market talent, and respond to and exploit advances in digital technology.

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In this HBS Executive Education program, you'll examine a wide range of real-world case studies and discern why some creative businesses thrive while others fail to get off the ground. Structured around three strategic entertainment business challenges, the curriculum examines how to effectively manage products and portfolios, manage and market talent, and respond to and exploit advances in digital technology.

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Who Is Right for the Program

This program is appropriate for senior executives in marketing, business development, and strategic planning who work for networks, publishers, music companies, sports leagues and teams, as well as for managers, promoters, and investors. The program also is appropriate for individuals who represent talent.

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This program is appropriate for senior executives in marketing, business development, and strategic planning who work for networks, publishers, music companies, sports leagues and teams, as well as for managers, promoters, and investors. The program also is appropriate for individuals who represent talent.

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Faculty

Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Faculty Chair
Lincoln Filene Professor of Business Administration. Member of the Marketing Unit; and faculty chair of "The Business of Entertainment, Media, and Sports." Read Full Bio

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Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Anita Elberse

Faculty Chair
Lincoln Filene Professor of Business Administration. Member of the Marketing Unit; and faculty chair of "The Business of Entertainment, Media, and Sports."

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Admissions

Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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Programs, dates, fees, and faculty are subject to change.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.

Related Resource

Listen to Professor Anita Elberse on the Leonard Lopate Show.

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