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In the business of entertainment, digital technologies are dramatically disrupting how products are developed and managed and how talent connects with audiences. Entertainment executives are challenged to effectively allocate limited resources—both human and financial—across a seemingly infinite array of opportunities. In this program, you will acquire proven approaches for launching and managing creative products and portfolios, managing and marketing talent, assessing and determining when to make smaller versus blockbuster bets, identifying and capitalizing on market disruptions, and other strategic challenges.
The Business of Entertainment, Media, and Sports focuses on the unique challenges of developing, managing, and marketing a successful entertainment offering. From the National Football League and Beyoncé to House of Cards and the Metropolitan Opera, the curriculum examines the crucial elements of effective talent management and entertainment business strategies. You will emerge with a deeper understanding of the steps needed to create sustainable competitive advantage.
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In this HBS Executive Education program, you'll explore a wide range of real-world case studies and discern why some creative businesses thrive while others fail to survive—or even get off the ground. Structured around three strategic entertainment business challenges, the curriculum examines how to effectively launch and manage products and portfolios, manage and market talent, and respond to and exploit advances in digital technology.
This program is appropriate for senior executives who work or aspire to work for studios, networks, publishers, music companies, performing arts companies, sports leagues and teams, and other creative enterprises. The program also is appropriate for agents, managers, and other individuals who represent talent, as well as for brand managers, promoters, consultants, investors, and others who are active in the entertainment industry more generally.
Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.
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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.
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