Client Service Specialists
Telephone: 1-800-427-5577(outside U.S., +1-617-495-6555)
The information below is based on the program offered in 2015, and does not reflect potential changes to faculty and course content for the 2016 course.
As emerging markets continue to develop and evolve, even global corporations must think like entrepreneurs on the ground. What your company knows about a particular industry in its local market, however, doesn't guarantee future success in developing economies—all sectors impact one another. To compete successfully, small and large companies, local and global, must document and test their assumptions, experiment to learn what works in different cultures, and adapt their operating model accordingly. Focused on innovation, adaptation, and execution, this program is designed to help country managers, entrepreneurs, and "intrapreneurs" within big companies drive growth and create social value as new markets rapidly emerge.
Determining which strategies will and won't transfer from location to location is essential for nonprofits, big corporations, small companies, and fast-growing ventures. A highly profitable strategy in Sweden, for example, may not be successful in Dubai—best practices don’t necessarily extend from country to country. As you progress through this hands-on program, you'll abandon your assumptions, learn how to research a country's institutional context on your own, and fill in the voids by tapping new sources of revenue. You'll return to your company ready to align incentives, motivation, and retention policies with the local norms of different cultures—and create social value from the bottom to the top of the pyramid.
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Based on decades of research and the latest country and industry analysis, the HBS faculty delves into the differences between competing in established and emerging markets. As you engage in a wide range of global case studies with a diverse group of peers who span industries and geographies, you'll broaden your global perspective. You will learn how to quickly assess a country, identify opportunity gaps in markets, anticipate the challenges that will arise, and immediately adapt your operating model. This program also features a strategic tool for spotting institutional voids in core business infrastructure and identifying key corporate resources, as well as checklists for analyzing product, labor, and capital markets in emerging economies.
Building Businesses in Emerging Markets is designed for country managers and executives of western multinationals entering other emerging countries, managers of smaller companies from developing economies that want to compete globally, and local entrepreneurs and "intrapreneurs" within big businesses seeking to build world-class companies. While the program focuses on the strategic challenges facing decision makers at product or service companies, it also is appropriate for partners at venture capital or private equity firms. Regional heads and directors of global marketing, international business development, and emerging market access, strategy, and innovation would also benefit from the program.
Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.
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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.
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