What You Can Expect
Enhancing Your Company's Performance
With developed economies experiencing slow growth, companies in many industries—from automotive, telecom, and durable goods to microfinance, housing, and healthcare—are looking to tap the vast potential of emerging markets. But businesses entering or expanding their presence in developing countries cannot succeed by simply transplanting business models, products, and services developed for mature markets. Leveraging current research on the world's most important emerging markets, this HBS Executive Education program will enable you to optimize your organization's emerging market strategy and its execution in specific countries.
Providing relevant lessons in the classroom focused on facilitating your company's growth strategy, the program will help your company establish significant new sources of revenue—including the sizeable market at the base of the income pyramid—and maximize its return on investment in developing countries.
Taking Your Skills to the Next Level
Learning alongside an accomplished group of executives from around the world, you will discover how to develop strategies customized for emerging markets. With a deeper understanding of the factors that characterize business in these rapidly evolving economies, you will enhance your ability to:
- Evaluate opportunities in specific countries in the context of your company's core capabilities
- Realistically assess how the business environment in an emerging market creates revenue opportunities for your company
- Design or modify product and service offerings for your target segments within the emerging market—from high-income to underserved low-income populations
- Address emerging market characteristics in demand generation strategies
- Recognize institutional gaps and economic roadblocks to your success, and then design effective strategies to overcome them
- Create an organization willing and able to shift its mindset to better address the needs of a particular market
- Compete against local and multinational players by building capabilities or creating new partnerships