Focused on helping companies establish a long-term presence in key emerging markets, this Harvard Business School (HBS) program examines how to execute a winning strategy, overcome operational challenges, and deliver value to diverse population segments. By leveraging the sizeable market at the base of the income pyramid, your company can maximize its return on investment.
Exploring the most effective ways to operate profitably in emerging markets, you will improve your ability to select appropriate venues for your company, develop market mechanisms where none exist, create demand for products and services, and maximize the role that emerging markets play in your firm's overall success.
Through the latest country analysis, the program illuminates the differences between established and emerging markets. You will focus on strategy formulation, effective execution, integrating social and economic goals, and the challenges presented by institutional voids and market failures.
This program is intended for executives of large established regional or multinational companies that are doing business in emerging markets or that are planning to enter or expand into emerging markets. It also is appropriate for investors exploring emerging-market opportunities.
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.