Emerging markets hold vast potential. However, businesses entering developing countries cannot succeed by simply transplanting business models, products, and services developed for mature markets. In this program, you'll learn how to optimize your organization's emerging market strategy, modify your product and service offerings to target new segments, and maximize your return on investment in developing countries.

What You Can Expect

Exploring the most effective ways to operate profitably in emerging markets, you'll improve your ability to select appropriate venues for your company, develop market mechanisms where none exist, create demand for products and services, and maximize the role that emerging markets play in your firm's overall success.

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Exploring the most effective ways to operate profitably in emerging markets, you'll improve your ability to select appropriate venues for your company, develop market mechanisms where none exist, create demand for products and services, and maximize the role that emerging markets play in your firm's overall success.

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Your Course of Study

Through the latest country analysis, the program illuminates the differences between established and emerging markets. Through a combination of classroom presentations, workshops, and case discussions, you'll focus on strategy formulation, effective execution, integrating social and economic goals, and the challenges presented by institutional voids and market failures.

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Through the latest country analysis, the program illuminates the differences between established and emerging markets. Through a combination of classroom presentations, workshops, and case discussions, you'll focus on strategy formulation, effective execution, integrating social and economic goals, and the challenges presented by institutional voids and market failures.

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Who Is Right for the Program

This program is designed for executives of large established regional or multinational companies that are doing business in emerging markets or that are planning to enter or expand into emerging markets. It also is appropriate for investors exploring emerging-market opportunities.

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This program is designed for executives of large established regional or multinational companies that are doing business in emerging markets or that are planning to enter or expand into emerging markets. It also is appropriate for investors exploring emerging-market opportunities.

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Faculty

Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Faculty Chair
Associate Professor of Business Administration. Member of the Business, Government and the International Economy Unit (BGIE); faculty research fellow at the National Bureau of Economic Research (NBER); and the faculty chair of "Building Businesses in Emerging Markets." Read Full Bio

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Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Aldo Musacchio

Faculty Chair
Associate Professor of Business Administration. Member of the Business, Government and the International Economy Unit (BGIE); faculty research fellow at the National Bureau of Economic Research (NBER); and the faculty chair of "Building Businesses in Emerging Markets."

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Admissions

Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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Please submit your application at least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged. Admission is selective and based on professional achievement and organizational responsibility. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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Programs, dates, fees, and faculty are subject to change.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.

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