Your Course of Study
Success in today's dynamic agribusiness landscape is driven by transformation. Companies that are able to overcome challenges by evolving their strategies, their market segments, or their supply chain will be best positioned to take advantage of new opportunities. No matter what sector of the industry you work in, the Agribusiness Seminar: A European Offering can help you lead the process of transformation and secure your company's future through a better understanding of today's leading issues as well as those that will shape the industry tomorrow.
Delivering new ideas and action steps, the 2013 seminar helps you prepare both immediate and long-term strategies against a backdrop of global market shifts, changing commodity prices, economic volatility, and governmental policy changes. Through a lively exchange of ideas that will inspire and reenergize you, the seminar explores new management approaches to game-changing industry trends and obstacles to growth. During the course of this four-day program, you will examine topics including:
Driving Business Growth in an Uncertain World
- Strengthening your market position through strategies that enable you to address industry change proactively rather than reactively
- Expanding successfully to promising markets, such as Africa, Asia, and Russia
- Forging new partnerships and expanding acquisition initiatives
- Globalizing your supply chain to create new efficiencies and greater profits
Enabling a New Level of Innovation
- Creating a corporate culture, structure, and processes that encourage innovation in product development and go-to-market strategies
- Launching innovative products while managing existing product lines
- Taking a transformational approach to tough challenges—such as sustainability, food security, or the growing obesity epidemic—to create new levers for business growth and social change
Meeting Consumer Demands
- Reinventing strategies for a world where consumers care strongly about food sources, food safety, nutrition and health, and corporate citizenship
- Building a stronger brand presence in your existing markets; establishing your brand in new markets
- Examining cutting-edge applications of social media and other alternatives to traditional marketing campaigns
- Understanding the characteristics of new consumers in emerging markets, from India to China
The 2013 seminar features a new set of agribusiness-specific cases in which faculty examine the industry's innovation leaders—companies that are introducing bold new business models, setting new benchmarks for success, and embracing new thinking about industry challenges. A partial listing of cases includes:
- Brasil Foods (Brazil)
- Chobani, Inc. (United States)
- Domaines Barons de Rothschild (Lafite) (France)
- Domino's Pizza (United States)
- Greencore Group (Ireland)
- Kepak Group (Ireland)
- Mutti S.p.A. (Itlay)
- Olam International Limited (Singapore)
- OSI Group (China)
- Royal DSM (Netherlands)
- Unilever (United Kingdom)