Your Course of Study
Recognizing the increasingly important role the agribusiness sector plays in supporting human health, economic development, political stability, and global prosperity, the Agribusiness Seminar helps executives succeed by providing new perspectives on the issues that matter today—and a preview of those that will be important tomorrow. The 2012 Shanghai seminar will put you at the forefront of industry thought leadership, presenting not only a broad view of the global food and agribusiness system, but also an opportunity to shape its future.
During the seminar, you will gain effective strategies for addressing key challenges, taking a leadership position in the industry, and driving performance across your company. This session will include cases selected for their relevance to the Asian agribusiness market, as well as many of the same global cases presented in the January 2012 program on the HBS campus. Exploring fundamental challenges and opportunities in key markets, seminar topics include:
Responding to Geographic Evolution
- Understanding how the center of agribusiness is moving and how to prepare your company for change
- Moving successfully from the position of a regional player to that of a global leader
- Shifting strategies in response to new global and local competitors
- Exploring new opportunities for acquisition and partnership in different regions
- Building a management team with the skills needed for a changing market
Achieving Balance in a Volatile Market
- Responding to increasing demand for food and fuel
- Focusing strategies on long-term sustainability and supply security
- Managing risk in an unpredictable environment
- Preparing your business for price swings
Building a Customer-Focused Supply Chain
- Aligning a supply chain with a brand promise
- Incorporating customer-centered improvements throughout the supply chain
- Addressing the consumer trend for healthy eating, food safety, and sustainability—while maintaining your profit margin
- Strengthening collaboration within a supply chain
A partial listing of cases to be featured in the Shanghai seminar includes:
- Asian Agri
- Brasil Foods
- Cresud
- Domino's Pizza
- Fonterra
- Jain Irrigation
- K&N's: Health and Happiness for Pakistan
- Sustainable Tea at Unilever
- Sykué Bioenergya
- Yum! China