HBS Professor Michael E. Porter's renowned theory of business strategy continues to resonate with corporate leaders who are vying for advantage in a competitive global economy. We invite you to read Porter's research on the five industry forces that impact performance—and learn how Strategy – Building and Sustaining Competitive Advantage can empower your organization to deploy strategies that deliver long-term growth and profitability.
To sustain profitability over the long run, organizations must respond strategically to competition from their established rivals. But, as corporate leaders scan the competitive arena, are they looking beyond direct competitors? In this update to his groundbreaking theory of business strategy, Porter argues that by understanding competitive forces, organizations can strengthen market position and enhance potential profits.
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