Marketing

What's Your Personal Social Media Strategy?
A Harvard Business Review article by Soumitra Dutta

Today's corporate leaders are highly skilled in traditional business practices, but they often fail to take full advantage of new technologies such as social media. In this Harvard Business Review article, learn how executives can develop a low-cost social networking strategy for establishing their personal brand and engaging in fruitful conversations – while avoiding some of social media's painful pitfalls.

See below to learn more about related Executive Education.

Strategic Marketing Management

Dates and Fees

  • June 16–21, 2013 (HBS Campus)

  • $11,250

Designed for marketing executives and their managers, this program delivers strategic tools for approaching marketing as a value creation process. Discover how to create competitive, integrated marketing plans that will enable you to take the right products and services to market more profitably.

program Details

Marketing Strategies for Profitable Growth – China

Dates and Fees

  • May 2014 (Harvard Center Shanghai)

Learn how to sustain growth in China's evolving marketplace with effective marketing strategies that build and nurture customer relationships. Offered jointly by Harvard Business School and the School of Management, Fudan University in Shanghai, this program offers a unique combination of innovative research, marketing expertise, and insights into how successful organizations grow profitably in Asia.

program Details

Programs, dates, fees, and faculty are subject to change.

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