Marketing Programs
Marketing executives are under intense pressure as disruptive technologies, evolving markets, and increasingly sophisticated customers transform the way products are designed, marketed, and sold. Exploring best practices of successful companies, these programs keep you at the forefront of marketing practice, offering new perspectives and innovative marketing frameworks that help you build sustainable, profitable enterprises.
Business-to-Business Marketing Strategy
Senior and mid-level managers develop a more nuanced view of business buyers in this program focused on today's B2B marketing challenges. Exploring the latest research along with proven best practices, you will enhance your ability to implement successful marketing and selling strategies and develop profitable long-term customer relationships.
PROGRAM FACULTY: Das Narayandas, V. Kasturi Rangan, Thomas J. Steenburgh (faculty chair)
Strategic Marketing Management
Designed for marketing executives and their managers, this program delivers strategic tools for approaching marketing as a value creation process. Discover how to create competitive, integrated marketing plans that will enable you to take the right products and services to market more profitably.
PROGRAM FACULTY: David E. Bell, John A. Deighton, Anita Elberse, John T. Gourville (faculty chair), Youngme E. Moon
Taking Marketing Digital
Learn benefits and potential pitfalls of the latest digital marketing techniques in this highly focused program for senior marketing executives. As you delve into social networking, mobile marketing, online communities, wikis, and blogs, you will explore how successful companies are taking advantage of changing consumer media habits to market more effectively. You will return ready to leverage today's digital media to achieve your goals.
PROGRAM FACULTY: John A. Deighton (faculty chair), Benjamin G. Edelman, Thomas R. Eisenmann, Anita Elberse, Sunil Gupta, Karim R. Lakhani, Mikołaj Jan Piskorski, John A. Quelch
The program fee covers tuition, books, case materials, accommodations, and most meals.
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.