Marketing Programs

leftquoteMy classmates were the highlight of the program, offering such diverse, informed perspectives.rightquote
Asher Yaqub Khan
Director, Value Added Services
Mobilink, Pakistan
 
 

In a highly competitive landscape, every aspect of marketing—from value creation to strategy to customer relationships—is a critical contributor to company success. Whether your customers are businesses or consumers, these programs can help you generate demand, improve distribution and communications strategies, take advantage of digital media, and build sustainable sources of revenue and profit.

Business-to-Business Marketing Strategies

Dates and Fees

  • Last Ran: June 9–13, 2013 (HBS Campus); check back for next scheduled offering.

  • $9,500

Focused on building sustainable, profit-enhancing marketing strategies, this program provides frameworks and tools for combating commoditization, achieving differentiation through innovation, capturing global opportunities, and aligning marketing actions with strategy. Gain powerful insights and approaches for addressing business-to-business marketing challenges in an increasingly digital and global marketplace.

program Details

Driving Digital and Social Strategy

Dates and Fees

  • May 2014 (HBS Campus)

  • Fee: TBD

Designed to help leaders incorporate social and digital into a global business strategy, this program provides a framework for rethinking customers and industries; designing and implementing social and digital strategies; and developing organizational capabilities. Explore complex challenges and examine best practices through case study discussions of Facebook, Bank of America, the New York Times and more.

program Details

Marketing Strategies for Profitable Growth – China

Dates and Fees

  • May 2014 (Harvard Center Shanghai)

Learn how to sustain growth in China's evolving marketplace with effective marketing strategies that build and nurture customer relationships. Offered jointly by Harvard Business School and the School of Management, Fudan University in Shanghai, this program offers a unique combination of innovative research, marketing expertise, and insights into how successful organizations grow profitably in Asia.

program Details

Strategic Marketing in Entertainment, Media, and Sports

Dates and Fees

  • May 7–10, 2014 (HBS Campus)

  • $8,250

Designed to address strategic marketing issues in creative industries, this new program examines how to effectively manage products and portfolios, manage and market talent, and respond to advances in digital technology. You will examine the most effective marketing strategies for film studios, television networks, publishers, record companies, sports leagues and teams, as well as agents, managers, and promoters.

program Details

Strategic Marketing Management

Dates and Fees

  • Last Ran: June 16–21, 2013 (HBS Campus); check back for next scheduled offering.

  • $11,250

Designed for marketing executives and their managers, this program delivers strategic tools for approaching marketing as a value creation process. Discover how to create competitive, integrated marketing plans that will enable you to take the right products and services to market more profitably.

program Details
 
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