Marketing Programs

leftquoteMy classmates were the highlight of the program, offering such diverse, informed perspectives.rightquote
Asher Yaqub Khan
Director, Value Added Services
Mobilink, Pakistan
 
 

In a highly competitive landscape, every aspect of marketing—from value creation to strategy to customer relationships—is a critical contributor to company success. Whether your customers are businesses or consumers, these programs can help you generate demand, improve distribution and communications strategies, take advantage of digital media, and build sustainable sources of revenue and profit.

Business-to-Business Marketing Strategy

Dates and Fees

  • May 20–24, 2012 (Horsham, England)

Senior and mid-level managers develop a more nuanced view of business buyers in this program focused on today's global B2B marketing challenges. Exploring the latest research along with proven best practices, you will enhance your ability to implement successful marketing and selling strategies and develop profitable long-term customer relationships.

program Details

Marketing Strategies for Profitable Growth – China

Dates and Fees

  • November 4–7, 2012 (Harvard Center Shanghai)

  • $7,750

Learn how to sustain growth in China's evolving marketplace with effective marketing strategies that build and nurture customer relationships. Offered jointly by Harvard Business School and the School of Management, Fudan University in Shanghai, this program offers a unique combination of innovative research, marketing expertise, and insights into how successful organizations grow profitably in Asia.

program Details

Strategic Marketing Management

Dates and Fees

  • June 17–22, 2012 (HBS Campus)

  • $11,000

Designed for marketing executives and their managers, this program delivers strategic tools for approaching marketing as a value creation process. Discover how to create competitive, integrated marketing plans that will enable you to take the right products and services to market more profitably.

program Details

Taking Marketing Digital

Dates and Fees

  • May 21–25, 2012 (HBS Campus)

  • $9,250

  • September 4–8, 2012 (HBS Campus)

  • $9,250

Learn benefits and potential pitfalls of the latest digital marketing techniques in this highly focused program for senior marketing executives. As you delve into social networking, mobile marketing, online communities, wikis, and blogs, you will explore how successful companies are taking advantage of changing consumer media habits to market more effectively. You will return ready to leverage today's digital media to achieve your goals.

program Details