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Understanding Users of Social Networks
A fresh look into the interpersonal dynamics of these tantalizing markets.
Understanding Users of Social Networks
Mikołaj Jan Piskorski provides a fresh look into social networks.
The Female Economy
Why are companies doing such a poor job serving a market bigger than China and India combined?
Understanding the Post-Recession Consumer
Thriftiness and simplicity will combine with demand to shape buying behavior.
What's Your Google Strategy?
The power of intermediaries is rapidly growing. Be prepared.
Do Friends Influence Purchases in a Social Network?
An empirical assessment based on a unique data set from Cyworld.
In a Downturn, Provoke Your Customers
The current business environment is making it tougher than ever to make a sale.
The Year of Marketing Dangerously
Marketing implications of rapid growth in digital advertising.
Where Is Advertising Going? Into 'Stitials'
Going beyond the "commercial," advertisers embed messages in consumers' daily lives.
Marketing Your Way Through a Recession
A downturn is no time to stop spending on marketing.