Strategic Marketing Management Program Page>
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The Female Economy
Why are companies doing such a poor job serving a market bigger than China and India combined?
Understanding the Post-Recession Consumer
Thriftiness and simplicity will combine with demand to shape buying behavior.
In a Downturn, Provoke Your Customers
The current business environment is making it tougher than ever to make a sale.
In Praise of Marketing
Marketing is an American success story. No country on earth is better at marketing than the USA.
Solving the Marketing Resources Allocation Puzzle
By modeling consumer demand, new framework helps marketers spend wisely.
Seven Tips for Managing Price Increases
How marketers can cope with inflation and consumer sticker shock.
Where Is Advertising Going? Into 'Stitials'
Going beyond the "commercial," advertisers embed messages in consumers' daily lives.
The Marketing Challenges of the China Olympics
Olympic Games are normally marketer's dream. Not so much this year, given widespread protests.
Marketing Your Way Through a Recession
A downturn is no time to stop spending on marketing.
How Valuable is Word of Mouth?
Think your most important customers are those who buy the most? Think again…
Companies and the Customers Who Hate Them
Are you delivering value to customers or taking advantage? Heed warning signs before it's too late.