Viewing Media Resources For:
Effective Strategies for Media Companies – California Program Page>
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File-Sharing and Copyright
File-sharing technology has not undermined the incentives of artists and entertainment companies.
Media Markets and Localism:
Does Local News en Español Boost Hispanic Voter Turnout?
Connecting With Consumers Using Deep Metaphors
Successful brand marketers use research about consumer's insights.
The Value of a Broader Product Portfolio
"Every product must stand on its own bottom line" may no longer be the mantra to chant.