Business-to-Business Marketing Strategy Program Page>
 |
The Female Economy
Why are companies doing such a poor job serving a market bigger than China and India combined?
Understanding the Post-Recession Consumer
Thriftiness and simplicity will combine with demand to shape buying behavior.
In a Downturn, Provoke Your Customers
The current business environment is making it tougher than ever to make a sale.
In Praise of Marketing
Marketing is an American success story. No country on earth is better at marketing than the USA.
Solving the Marketing Resources Allocation Puzzle
By modeling consumer demand, new framework helps marketers spend wisely.
Where Is Advertising Going? Into 'Stitials'
Going beyond the "commercial," advertisers embed messages in consumers' daily lives.
Allocating Marketing Resources
This practical, demand-driven framework helps consumer marketers make better budget decisions.
Marketing Your Way Through a Recession
A downturn is no time to stop spending on marketing.
Companies and the Customers Who Hate Them
Are you delivering value to customers or taking advantage? Heed warning signs before it's too late.
Better Sales Networks
All sales reps have contacts, but different networks can be valuable at each stage of the sales cycle.