Viewing Media Resources For:
Building and Leading Customer-Centric Organizations – Europe Program Page>
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Understanding the Post-Recession Consumer
Thriftiness and simplicity will combine with demand to shape buying behavior.
Why Teams Don't Work
Understanding the five critical conditions that make the difference between success and failure.
Getting Brand Communities Right
Embrace conflict, resist the urge to control, forget opinion leaders-and build your brand.
Silo Busting: How to Execute on the Promise of Customer Focus
To stand out in a commoditized market, know what customers truly value.

