View in Browser  |  Subscribe to HBS@Work
HARVARD BUSINESS SCHOOL | Executive Education
HBS@WORK
MARKETING STRATEGIES IN THE DIGITAL AGE—CHINA
16–19 AUG 2015
CHINA
One of the key factors driving change for today's businesses is the digital revolution, which has introduced new competitive threats, innovative business models, and new approaches for attracting and retaining customers. In this program, you will explore if and how new digital technologies are impacting your industry and your company—and whether it's time to evolve your marketing strategy. Taking a close look at markets disrupted by digital technologies and others where change has been more gradual, you will discover best practices for forward-looking marketing strategies that align with the realities of your market.
READ MORE
MARKETING EDITION
Faculty Insights  |  Related Programs  |  Participant Testimonial  |  Harvard Business Review Publication Spotlight  |  Upcoming Programs  |  The Science of Sensory Marketing  |  Why the Print Catalog Is Back in Style  |  When Customers Will (Willingly) Pay More for Less  |  The Mistake Companies Make When Marketing to Different Cultures  |  Lifelong Learning
Users Love Ello, But What's the Business Model?
Users Love Ello, But What's the Business Model?
Social network upstart Ello is generating terrific buzz among users, but can its ad-free approach compete against Facebook? Professor John Deighton, faculty chair of Marketing Strategies in the Digital Age—China, and Professor Sunil Gupta provide insights into what drives social media success. Read More.
RELATED PROGRAMS
JUN
01
01–05 JUN 2015
CHINA
Reinventing and Executing Strategy—China
Learn More
JUN
03
03–06 JUN 2015
HBS CAMPUS
Competing on Business Analytics and Big Data
Learn More
JUN
08
08–11 JUN 2015
INDIA
Aligning and Executing Strategy—India
Learn More
JUN
10
10–13 JUN 2015
HBS CAMPUS
The Business of Entertainment, Media, and Sports
Learn More
→ More Programs
PARTICIPANT TESTIMONIAL
One of the biggest takeaways during my experience at the Harvard Business School was the deep connections I built with my peers. HBS provides a free environment where you can speak your mind. Learning together through the lens of participants from different industries was an eye-opening experience for me." Read more.

LI JIANWEI, VICE PRESIDENT/BOARD DIRECTOR [MIDEA GROUP CO., LTD.], PEOPLE'S REPUBLIC OF CHINA
HARVARD BUSINESS REVIEW PUBLICATION SPOTLIGHT
Fail Better
Fail Better:
Design Smart Mistakes and Succeed Sooner
If you're aiming to innovate, failure along the way is a given. But can you fail better? Smart leaders, entrepreneurs, and change agents design their innovation projects with a key idea in mind: ensure that every failure is maximally useful. Read more.
FEATURED ARTICLES
The Science of Sensory Marketing
New research suggests that many industries are missing opportunities to connect with customers' senses.
Why the Print Catalog Is Back in Style
New technology is reviving this old marketing technique.
When Customers Will (Willingly) Pay More for Less
You can charge a premium for products without added features.
The Mistake Companies Make When Marketing to Different Cultures
Demographics don't tell you who's buying.
LIFELONG LEARNING
Designed for HBS alumni and past participants, these offerings challenge participants to grow as leaders, formulate new competitive solutions, and think and manage in today's evolving economy.
Breakthrough Insights
31 MAY–03 JUN 2015 | HBS alumni
GMP Alumni Program: Accelerating Your Leadership Growth
08–12 JUN 2015 | TGMP/GMP alumni
PLD Module 5
17–29 JUL 2016 | PLD past participants
COMPREHENSIVE LEADERSHIP PROGRAMS
Designed for individuals at all levels—from top executives and general managers to up-and-coming leaders and business owners—each intensive program delivers what companies need most: outstanding leaders who can improve corporate performance and drive competitive advantage.
Program for Leadership Development
Begins 13 JUL 2015
General Management Program
Begins 03 AUG 2015
Advanced Management Program
Begins 08 SEP 2015
Owner/President Management
Begins 18 OCT 2015
HARVARD BUSINESS REVIEW
Harvard Business Review
UPCOMING PROGRAMS
Driving Performance Through Talent Management for Senior Executives
31 MAY–05 JUN 2015
High Potentials Leadership Program
31 MAY–05 JUN 2015
The Women's Leadership Forum
01–05 JUN 2015
Leading Professional Service Firms
07–13 JUN 2015
Strategic Marketing Management
14–19 JUN 2015
Leading Your Small Business Through Its Lifecycle
21–24 JUN 2015
Global Strategic Management
21–26 JUN 2015
Business Innovations in Global Health Care
24–27 JUN 2015
Leading with Impact
06–10 JUL 2015
Growing and Leading a Professional Service Firm—China
12–17 JUL 2015
CHINA
Driving Corporate Performance
12–17 JUL 2015
Finance for Senior Executives
12–17 JUL 2015
Strategic Perspectives in Nonprofit Management
12–18 JUL 2015
Making Corporate Boards More Effective
22–25 JUL 2015
Audit Committees in a New Era of Governance
26–28 JUL 2015
Changing the Game: Negotiation and Competitive Decision Making
26–31 JUL 2015
Compensation Committees: New Challenges, New Solutions
29–31 JUL 2015
Driving Growth Through Innovation—India
03–06 AUG 2015
INDIA
Senior Executive Program for China
Begins 16 AUG 2015
CHINA
Authentic Leadership Development
30 AUG–04 SEP 2015
→ View All Programs
CONNECT WITH US
Facebook Twitter YouTube LinkedIn
Find HBS Executive Education on these channels. Learn more.
Harvard Business School Harvard Business School
Executive Education
Soldiers Field
Boston, MA 02163
Phone: 1.800.427.5577
(outside the U.S., dial
+1.617.495.6555)
Email: executive_education@hbs.edu
Website: www.exed.hbs.edu
Privacy Policy     Unsubscribe     Add executive_education@hbs.edu to your Safe Sender list
Copyright © 2015 President and Fellows of Harvard College