HARVARD BUSINESS SCHOOL | Executive Education
HBS@WORK

Competing on Business Analytics and Big Data

18–23 JUN 2017
HBS CAMPUS
As digital technologies continue to transform the marketplace, companies across the globe are collecting an enormous amount of data. Unfortunately, many of these same businesses lack the talent and structure to turn big data into a competitive advantage. Focused on improving analytics capabilities and organizational efficiency, Competing on Business Analytics and Big Data explores how market-leading companies are using consumer data to reshape their companies and industries. You’ll emerge with the analytical skills to harness the power and potential of big data and create more value for your company.
MANAGEMENT EDITION
Faculty Insights  |  Related Programs  |  Publication Spotlight  |  Upcoming Programs  |  3 Ways Data Dashboards Can Mislead You  | The Best Data Scientists Get Out and Talk to People  |  How Chief Data Officers Can Get Their Companies to Collect Clean Data  |  Visualizations That Really Work  |  Comprehensive Leadership Programs  |  Take a 360° Campus Tour
FACULTY INSIGHTS
The Truth About Blockchain
Some innovations change the way the game is played. Others reshape the playing field. Blockchain is an example of the latter—a technology that could transform the economic, legal, and social foundations that govern interactions and transactions of all types. And while its potential is awe inspiring, blockchain presents challenges as well. In this Harvard Business Review article, HBS professors Marco Iansiti and Karim R. Lakhani examine this emerging technology and present a framework for adopting it gradually and judiciously. Read more.
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APR
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10–14 APR 2017
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Driving Digital Strategies
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JUN
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11–16 JUN 2017
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PUBLICATION SPOTLIGHT
Uncommon Service: How to Win by Putting Customers at the Core of Your Business by Frances Frei and Anne Morriss
The Analytical Marketer:
How to Transform Your Marketing Organization
Analytics are driving big changes not only in what marketing departments do, but also in how they are organized, staffed, led, and run. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it. Written by the head of global marketing for SAS, Adele Sweetwood, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics. Learn more.
FEATURED RESOURCES
3 Ways Data Dashboards Can Mislead You
Slick graphics can make useless information seem important.
The Best Data Scientists Get Out and Talk to People
They understand the larger context and the stories behind the numbers.
How Chief Data Officers Can Get Their Companies to Collect Clean Data
Controlling data quality at the point of collection is key.
Visualizations That Really Work
Knowledge workers need greater visual literacy than they used to, but strategy is key.
COMPREHENSIVE LEADERSHIP PROGRAMS
Each comprehensive leadership program delivers a transformative HBS experience to individuals at all levels—from top executives and general managers to high-potential leaders and business owners. Participants will return to their organizations with a refreshed perspective and lifelong connections—ready to lead at the next level.
Advanced Management Program
Begins 02 APR 2017
Owner/President Management
Begins 14 MAY 2017
Program for Leadership Development
Begins 10 JUL 2017
General Management Program
Begins 01 AUG 2017
TAKE A 360° CAMPUS TOUR
View this email on a mobile device for a 360° video tour!
HARVARD BUSINESS REVIEW
Harvard Business Review—10 Must Reads for New Managers
UPCOMING PROGRAMS
Changing the Game: Negotiation and Competitive Decision-Making
02–07 APR 2017
Achieving Breakthrough Service
09–12 APR 2017
Strategic Financial Analysis for Business Evaluation
09–12 APR 2017
Value Measurement for Health Care
17–19 APR 2017
Strategic Negotiations
23–28 APR 2017
Global CEO Program for China
Begins 23 APR 2017
CHINA
High Potentials Leadership Program
21–26 MAY 2017
Retail Forum for Senior Leaders
30 MAY–02 JUN 2017
The Business of Entertainment, Media, and Sports
31 MAY–03 JUN 2017
Strategy: Building and Sustaining Competitive Advantage
04–09 JUN 2017
Value Creation Through Effective Boards
12–15 JUN 2017
SPAIN
The Women’s Leadership Forum
12–16 JUN 2017
Global Strategic Management
25–30 JUN 2017
Finance for Senior Executives
09–14 JUL 2017
Disruptive Innovation: Strategies for a Successful Enterprise
10–15 JUL 2017
Driving Corporate Performance
16–21 JUL 2017
NEW PROGRAM
The HR–Executive Suite Connection
16–19 JUL 2017
Strategic Perspectives in Nonprofit Management
16–22 JUL 2017
Making Corporate Boards More Effective
26–29 JUL 2017
Audit Committees in a New Era of Governance
30 JUL–01 AUG 2017
Authentic Leader Development
30 JUL–04 AUG 2017
Compensation Committees: New Challenges, New Solutions
02–04 AUG 2017
→ View All Programs
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Executive Education
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